How Pete Caputa Thinks About Cultivating Partnership Programs for Scalable Revenue
On today's episode of "How Leaders Think", host Kenny Lange engages with Pete Caputa, CEO of Databox, in a deep dive into the untapped potential of partner programs. They dissect why companies often hesitate to invest in these collaborations, despite the significant benefits for growth and marketing. With insights from methodology powerhouses like StoryBrand and HubSpot, they highlight how choosing a core platform and market focus amplifies success. Pete shares practical tips for professional services firms, the advantages of collaborative growth, and the transformative power of partnerships in scaling businesses efficiently.
Other places to find the “How Leaders Think” podcast:
Other places to find the “How Leaders Think” podcast:
* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
* YouTube: https://www.youtube.com/@Kennylange/podcasts
* Website: https://howleadersthink.kennylange.com/
Pete Caputa's Resources:
LinkedIn: https://www.linkedin.com/in/pc4media/
Website: https://databox.com/
Facebook: https://www.facebook.com/databox/
Instagram: https://www.instagram.com/databoxhq/?hl=en
Twitter: https://twitter.com/databoxHQ
#PartnerPrograms #BusinessMethodologies #CollaborativeGrowth #ScalingStrategies
Creators and Guests
Host
Kenny Lange
Jesus follower, husband, bio-dad to 3, adopted-dad to 2, foster-dad to 18+. @SystemandSoul Certified Coach. Dir. Ops @NCCTylerTX. Go @ChelseaFC
Guest
Pete Caputa
CEO of Databox. On a mission to help companies improve peformance by making it easy for them to discover insights in their data. Formerly, VP sales at HubSpot where he built the HubSpot partnership program to $115M in ARR.