How Mason Cosby Thinks About Using Core Values to Hire the Right People in an Agency
On today's episode of "How Leaders Think", host Kenny Lange engages in a thought-provoking conversation with Mason Cosby, founder of Scrappy ABM, addressing the intricacies of facing rapid organizational growth while remaining true to core values. They delve into the significance of hiring for fit and timing, the practice of crafting a clear and achievable ABM strategy even with limited resources, and Mason's unique approach to assembling a team aligned with his company's vision. With insights on simplifying tasks for impactful results and transparent communication, this interview serves as a guide for leaders looking to scale their operations effectively.
Other places to find the “How Leaders Think” podcast:
Other places to find the “How Leaders Think” podcast:
* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
* YouTube: https://www.youtube.com/@Kennylange/podcasts
* Website: https://howleadersthink.kennylange.com/
Mason Cosby Resources:
Website: https://scrappyabm.com/
LinkedIn: https://www.linkedin.com/in/masoncosby/
#LeadershipInsights #HowLeadersThink #LeadershipDevelopment #SuccessMindset #InnovativeManagement
Creators and Guests
Host
Kenny Lange
Jesus follower, husband, bio-dad to 3, adopted-dad to 2, foster-dad to 18+. @SystemandSoul Certified Coach. Dir. Ops @NCCTylerTX. Go @ChelseaFC
Guest
Mason Cosby
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has Sourced over $4.5M in the past 3 years, driving a 15X ROI. If you are looking for no-nonsense practical marketing execution that drives revenue, Mason Cosby can provide guidance on practical low-tech ways for growth.
