Episode 93

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Published on:

28th May 2025

How Cindee Williams Thinks About Harnessing Identity For Lasting Entrepreneurial Impact

On today's episode of "How Leaders Think," Kenny Lange sits down with Cindee Williams, founder of Lead My Life, for an inspiring deep-dive into the power of business identity and purpose-driven leadership. Cindee shares her entrepreneurial journey, from launching a business with a rusty pressure washer to helping midlife women and legacy entrepreneurs rediscover who they are, whom they serve, and why their work matters. Together, they discuss the importance of clarity, resilience through the grind of entrepreneurship, and building businesses that truly bless you back—not just generate income. Cindee offers practical insights on leveraging self-awareness, navigating changing seasons, and creating real impact, whether you’re leading a business, nonprofit, or team.

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* Website: https://howleadersthink.kennylange.com/


Cindee Williams Resources:
Website: https://www.leadmylife.com

LinkedIn: https://www.linkedin.com/in/cindeewilliams/

Instagram: https://www.instagram.com/imcindeewilliams/

Facebook: https://www.facebook.com/Im.Cindee.L.Williams

YouTube: https://www.youtube.com/@CindeeWilliams1

#leadership #selfawareness #entrepreneurship #businessidentity #personaldevelopment

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About the Podcast

How Leaders Think with Kenny Lange
Discover the secrets to impactful leadership with How Leaders Think, hosted by Kenny Lange.
Discover the secrets to impactful leadership with How Leaders Think, hosted by Kenny Lange. This podcast is your go-to resource for insights from top leaders across various industries. Each episode delves into the minds of successful entrepreneurs, CEOs, and thought leaders to uncover strategies for personal and professional growth.

Key Topics Covered:
- Emotional goals and effective leadership
- Coaching and employee retention
- Innovation and AI in business
- Escaping hustle culture
- Building strong organizational values
- Adaptability in nonprofit leadership
- The intersection of personal growth and spirituality

Join us every Wednesday to transform your leadership approach and unlock your potential.

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About your host

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Kenny Lange

Kenny Lange helps faith-forward founders scale organizations without losing their soul, their people, or their mission.

After selling his first company and helping an agency nearly double revenue, Kenny discovered that scaling success can be just as hard as finding it. He's the creator of Lead to Scale™—a proven approach that guides leaders from chaos to Predictable Success.

Kenny hosts How Leaders Think, a globally top 10% podcast named a 2025 "must-listen" by MSN. His clients say he "cuts through the noise" and helps teams move from status meetings to strategic conversations.

Beyond business, Kenny and his wife Rebekah are on a mission to positively impact 10,000 kids by 2033.