Episode 60

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Published on:

9th Oct 2024

How Alexander Fruth Thinks About Relationship-Based Fundraising for Long-Term Impact

On today's episode of "How Leaders Think," Kenny Lange sits down with Alexander Fruth, Director of Development for the East Texas Food Bank, for an in-depth conversation on the art and science of nonprofit fundraising. In this episode, they delve into the significance of embedding an organization's mission into every action, drawing inspiration from Simon Sinek's concept of the "why." Alex shares innovative strategies for donor engagement, especially when direct interaction with the mission is challenging, and offers valuable advice for those beginning their journey in relationship-based fundraising. They also discuss balancing leadership roles, cultivating a philanthropic culture, and leveraging the collective power of staff and volunteers.

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Alex Fruth Resources:
LinkedIn: https://www.linkedin.com/in/alexander-fruth-cfre-msw-aba0a189/
Website: https://www.easttexasfoodbank.org/

Books Mentioned:
Start with Why: https://amzn.to/4eCaIae

#LeadershipJourney #NonprofitStrategy #DonorEngagement #MissionDriven #RelationshipFundraising

  • (00:00) - Prioritizing sleep and work-life balance focus.
  • (05:28) - East Texas nonprofits meeting goals had plans.
  • (07:37) - Fundraising requires clear targets and strategic planning.
  • (10:40) - Nonprofit boards require strategic compliance for progress.
  • (15:30) - Individual impact is crucial for organizational success.
  • (19:16) - Maximize impact by prioritizing tasks and relationships.
  • (22:13) - Strategize priorities and streamline for maximum impact.
  • (25:38) - Connect donors to work; increase engagement and contributions.
  • (27:37) - Fundraising is about connection, not just money.
  • (30:40) - Event hosted at food bank for mission integration.
  • (35:43) - Podcasts and meetings for fundraising advice.
  • (37:06) - People connect over shared passions and ideas.
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About the Podcast

How Leaders Think with Kenny Lange
Discover the secrets to impactful leadership with How Leaders Think, hosted by Kenny Lange.
Discover the secrets to impactful leadership with How Leaders Think, hosted by Kenny Lange. This podcast is your go-to resource for insights from top leaders across various industries. Each episode delves into the minds of successful entrepreneurs, CEOs, and thought leaders to uncover strategies for personal and professional growth.

Key Topics Covered:
- Emotional goals and effective leadership
- Coaching and employee retention
- Innovation and AI in business
- Escaping hustle culture
- Building strong organizational values
- Adaptability in nonprofit leadership
- The intersection of personal growth and spirituality

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About your host

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Kenny Lange

Kenny Lange helps faith-forward founders scale organizations without losing their soul, their people, or their mission.

After selling his first company and helping an agency nearly double revenue, Kenny discovered that scaling success can be just as hard as finding it. He's the creator of Lead to Scale™—a proven approach that guides leaders from chaos to Predictable Success.

Kenny hosts How Leaders Think, a globally top 10% podcast named a 2025 "must-listen" by MSN. His clients say he "cuts through the noise" and helps teams move from status meetings to strategic conversations.

Beyond business, Kenny and his wife Rebekah are on a mission to positively impact 10,000 kids by 2033.